Pag town suits couples who want a small island town of salt pans and lace, with a family beach near the centre. Homes are small, mostly for two to four, and spread around the town and its bay, with no pools. Most of the island is rocky, so do not expect shady woods.
Pag is the larger of the island's two towns, with about 2,300 people in the town itself. It was built from 1443 to a Venetian plan, with Juraj Dalmatinac helping to draw up the plan; medieval Pag stood near the salt works about 3 km to the south. The collegiate church, a three-nave basilica with a Gothic portal, anchors the centre. The town grew up by shallow coves in a closed bay used for making salt, and Pag lace has been on UNESCO's intangible heritage list since 2009. A large public beach near the centre suits families. The homes are spread around the town and the bay, and anyone after livelier fun heads to Zrće.
The place on Pag to go and have fun, for anyone who wants something livelier than a quiet evening in Pag town.
A large cove within Pag Bay, on the low south-western coast of the island.
Pag lies in Zadar County. Drive onto the island over the 300-metre Pag Bridge, which joins its southern part to the mainland, or take the Prizna to Žigljen ferry in the north. Homes are spread around the bay, so hire a car.
Pag is one of the sunniest islands in the Adriatic, with more than 2,500 hours of sunshine a year, and most of the island is rocky, with only smaller patches of shrub. Midsummer days are hard going on foot, so spring and autumn suit walking the old town and the salt pans better.
There is. A large, well-kept public beach near the centre of Pag town suits families. Beyond it, the low south-western coast of the island has Pag Bay and the large Caska cove.
Salt and lace. Salt has been made on the island for more than a thousand years and it produces around two-thirds of Croatia's salt, while Pag lace has been on UNESCO's intangible heritage list since 2009.
Not necessarily. The Pag Bridge, a 300-metre arch, joins the southern part of the island to the mainland, so you can drive on. The Prizna to Žigljen ferry serves the north of the island instead.
For small families, yes, since the town beach suits children. Homes here are small, mostly for two to four, with none sleeping more than six, so larger groups have little choice.
Written by the TrustedVillas team. Last reviewed November 2026.
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